Market your property
Advertise your property as much as you canAfter a thorough cleaning and repair works you house is prepared for the next stage – advertizing. At this stage the potential buyers must find out about your house. You should market your property.
Install Sign “For Sale”This sign is the principal and basic important thing you should do to start advertising the house. Our specialist will come to you to make photos of your house and to fix the sign in front of your house.
Use Mass MediaWhen you decided to sell your house you should let know as many people as possible. To get best results targeted advertising is to be used. You should place the photos and details of your property at real estate websites or local newspapers. In your ads you should specify all positive features of your property; you should place the best photos and great convincing description. Besides you should also know that the most active selling period of property is when it appears at the market. This means that after you place your ad you will receive the major part of phone calls and e-mails from potential buyers with intention to see the property.
InternetPresently Internet has become a very important part in real estate. So all persons be it a potential buyer or just a future buyer or real estate agent or broker use Internet to make search for selling properties in any area. According to the real estate website statistics these sites are mostly visited by buyers and not sellers. Our website will give you the possibility to use the following advantages:
- Small fee for lots of information, a long listing period, a vast visiting audience
- Access to statistics: number of visits, calls, etc.
- Update: all information is updated any moment you make any changes to your profile
Local Newspapers and MagazinesMany local newspapers and magazines have specialized fields as “Houses for Sale”. You can also use these marketing methods to advertise your home. Though there are disadvantages of newspaper and magazine placement as you should give general short information, there’s no possibility to give details and photos. Thus you have to make your ad catch the reader’s eye. You should use a specific verbal stylistics, it is advisable to use short bright phrases or slogans. Give only advantages of your property. Here works the same rule as with the website placement. More attention is given to a newly placed ad, if you repeat the same ad for several times it may become ignored and left without any attention.
Use Word of MouthYou should tell to as many people as you can that you are selling a house. This could include your family members, friends, relatives, work colleagues, any other different acquaintances.
Necessary documentsWhen selling your property you will be asked a plentiful of questions. Thus prepare all documents related to your property to be on hand when you need them. Also you will have to order some specific documents or reports to be made and issued in advance.
- The deed of sale or title of ownership; The co-property agreement if applicable;
- Property and school tax statements;
- Electricity and gas statements for the last year;
- Bills for renovations made in recent years;
- The certificate of location;
- Evaluation report;
- Inspection report;
- Photos taken in summer demonstrating the yard and exterior of the property.
Arrange Open HousesThis is a very important method to increase the possibility to see your house by a vast number of potential buyers. Prepare the special signs “OPEN HOUSE” and fix it at the nearest intersections, in your yard, etc. You should also give this information when placing your ad at our or any other websites, newspapers, magazines, etc.
Be prepared to answer Phone CallsWhen advertising your property you should necessarily specify your correct home phone number, your cell phone. You can also give your work number and do not forget to indicate the hours available for calls on that number. When you are not able to answer the incoming call, be sure the call is forwarded to a voicemail. The person calling should be able to leave a message. Who knows maybe this is the real buyer of your house. It is advisable to make a list or a copy of the advertisement and to have it at hand when a potential buyer calls you. When talking to a person do not forget to ask his/her name and phone number. Be polite and patient. You can also prepare for the telephone call and have some phrases ready. Besides, we recommend you to ask the interested persons how they heard about you to find out which way of advertising is the most efficient. If you agreed to call back at the appointed time, be punctual and exact.
Appointments to see the houseAfter you agreed on the phone on the appointment to see your house, prepare it for the visit:
- Your property should be neat and clean
- Open the curtains and blinds to have more light in the room or just turn on the lights.
- Make sure the temperature in the house is set at the right level. It is not too hot or too cold in the house.
- If you have pets they must be taken away.
- You should also hide your valuable things, documents and jewellery away.
- Make sure all required documents related to the house are at hand.